Affiliated Foods Inc. can help retailers optimize product mix, analyze retail pricing, and identify the best possible plan(s) to pursue in reaching strategic pricing, sales, and profit goals. Retailer pricing goals are supported through a price support system that provides a solid foundation for the retailer to rely upon for direction and assistance. AFI can make the retailers job more productive, accurate, and organized by utilizing AFI's retailer unique zoning and timely reporting for all retail information such as costing, deals, TPRs, Category Management, Full Item Attribute support, and POS file support. Dynamic TPR programs and strong weekly advertising programs are produced and supported with reporting, signage, shelf tags, and file downloads. This gives the retailer a wide measure of assistance within this category and price management support system. Steve Paul, in category/price management, can work with retailer store situations to help find the solutions needed to make your operations successful. Utilize the resources at AFI to achieve your desired goals by making store pricing and category mix management productive.