All items that are on this program will be passed through off Invoice for a four week time period.
Full allowance reflection is based off everyday retailer zone pricing.
Supported by Smart Buy Yellow TPR shelf tag.
Smart Price: (Quarterly)
Duration: Quarterly allowance will be passed through off Invoice (EDLP programs )
No Price change during program commitment
Performance: 100% allowance pass through for duration of promotion. Retailers have agreed to accept a lesser gross on all accepted Smart Price items.
Supported by Smart Price Green TPR shelf tag.
Super Smart Buy: (6 times per year)
Six programs available, running consecutively throughout the calendar year. This is the single largest volume generating program currently offered by Affiliated. Price-point must allow for a 28% gross after category mark-up. Price-point must be competitive with Wal-Mart’s current retail.
Super Buy: (Monthly)
Limited to 16 items per month – (8-Grocery, 2-Dairy, 2-Frozen Food, 2-Hispanic, 1-Meat and 1-Produce)
Best offer available for participation consideration, however, must be greater than Food Show offers.
Mandated retailer price-point with a significantly reduced margin as determined by Affiliated Key management.
Maximum (4) weekly ads per participating item
All groups are canvassed through an internal Affiliated survey program.
Item supported by special “Super Buy” tag
Special notation in ads as “Super Buy” item
Extreme Value Coupon Program:(Monthly)
Limited to (12) items per month
Coupon must be of significant value to be considered, i.e. “Buy this get this Free” or $ off (minimum value set at $.75)
Program currently generating a up to 6% redemption rate.
648,000 coupons distributed via tear-pads, to be placed at point of sale in 270 participating member stores.
Each store receiving (2) tear-pads of 100 each per coupon, one goes on the coupon board, second one goes in front of the product on a plastic shelf clip.
Coupon Redemption boards are made for each store participating in the program.