Super Smart Buy: (6 times per year)
Six programs available, running consecutively throughout the calendar year. This is the single largest volume generating program currently offered by Affiliated.
Price-point must allow for a 28% gross after category mark-up. Price-point must be competitive with Wal-Mart’s current retail.
|Program Includes:• Guaranteed mandatory retailer price-point as determined by Affiliated Key management.• Guaranteed Ad Feature based on specified length of promotional window.• AFI maintains an internal subsidy fund to utilize at their discretion to achieve a specific hotter targeted price point and or to support an item with multiple features at a deeper reduced price during the Super Smart Buy window, generally at a reduced margin.
• Supported by Large “Super Smart Buy” retail shelf tags