Smart Price: (Quarterly)
• Minimum appropriate allowance amount necessary to provide retailers the ability to compete at reasonable margin levels.
• Duration: Quarterly allowance (EDLP programs accepted for consideration)
• No Price change accepted during program commitment
|• Performance: 100% allowance pass through for duration of promotion.
• Retailers have agreed to accept a lesser gross on all accepted Smart Price items.
• Supported by Smart Price Green TPR shelf tag.