Recognition, reputation and reliability are the three “R’s”of successful marketing of store/private label brands.
Recognition: Consumers know to find YOUR brands at YOUR store.
Reputation: Consumers know that YOUR store brands are equal-to-or-greater-than national brands in quality and nutrition but at a lower sale price.
Reliability: Consumers are confident in YOUR store brands to have good taste, nutritional value and safe to serve to their families. Guaranteed!
Shurfine®, ShurSaving®, Western Family® and Full Circle® are the brands you own and are exclusive to your store.
Fiscal Year 2013 marked a good year for Private Brand sales and case moments. Sales to member retailers totaled a best ever $152 million and a 1% increase in case moment of 14 million.
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